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the nsg edit.
Your source for the latest news, insight and opinion from across the shared ownership sector. Featuring industry updates, expert perspectives, guest contributions and announcements from The NSG community, it is designed to keep you informed, connected and ahead of the conversation.


Alan Wake Announced as Closing Keynote Speaker for NSG National Conference 2026: A Story of Courage, Challenge and Change
The NSG National Conference 2026 will close with a keynote unlike any other. We are delighted to welcome Alan Wake, CEO of Manogram, as our closing speaker — bringing delegates a powerful, personal and unforgettable story about resilience, perspective and the importance of challenging assumptions. Alan’s keynote will take delegates beyond the world of housing and into a deeply human story about facing the unexpected, finding humour in adversity, and using personal experience

The NSG
Sep 112 min read


Put Your Brand at the Heart of Shared Ownership With The NSG
The shared ownership and affordable home ownership sector is changing quickly. From evolving customer expectations and affordability pressures to new funding, policy changes and ambitious housing delivery targets, organisations across the sector are having to think differently about how they communicate, collaborate and deliver. That is exactly why the National Sales Group (NSG) exists. (National Conference 2025) The NSG brings together housing associations, registered provid

The NSG
Sep 13 min read


The Oracle Group is our Headline Sponsor at The NSG National Conference 2026
We are delighted to announce, this October, our NSG National Conference will feature The Oracle Group as the headline sponsor. The Oracle Group will also be leading a key session titled "How to Maximise Creator Marketing in 2027", offering valuable insights into the future of this dynamic field. The Oracle Group In Their Own Words "The Oracle Group is a property-focused communications agency, delivering bespoke strategies and campaigns that respond to the way audiences resear

The NSG
Aug 195 min read


From interest to sustainable home ownership: what we learned from the NSG Housing Labs
It has been a whirlwind summer for The NSG, and we have thoroughly enjoyed bringing members and industry partners together at our Housing Labs across the country. Our 2026 summer programme included: 9 June: Basingstoke Housing Lab at Penningtons Manches Cooper 24 June: Manchester Housing Lab at Housing 2026 8 July: London Housing Lab in central London Each Housing Lab provided an opportunity for professionals from across the affordable housing sector to share regional experie

The NSG
Aug 64 min read
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