Put Your Brand at the Heart of Shared Ownership With The NSG

The shared ownership and affordable home ownership sector is changing quickly.

From evolving customer expectations and affordability pressures to new funding, policy changes and ambitious housing delivery targets, organisations across the sector are having to think differently about how they communicate, collaborate and deliver.

That is exactly why the National Sales Group (NSG) exists.

(National Conference 2025)

The NSG brings together housing associations, registered providers, developers, lenders, legal specialists, consultants, agencies and other organisations working across shared ownership and affordable home ownership to share knowledge, challenge thinking and improve outcomes across the sector.

For our partners and sponsors, it offers something more valuable than simply putting a logo on an event. It provides an opportunity to become part of the conversation.

Put your organisation in front of the right people

The NSG activity is designed around the people making decisions and delivering shared ownership and affordable home ownership every day.

Through our National Conference, Housing Labs, training programmes, roundtables, webinars, research and wider member network, our partners have opportunities to engage with professionals across sales, marketing, development, customer experience, finance, legal, policy and senior leadership.

Rather than trying to reach the sector from the outside, partnering with the NSG places your organisation directly within an established community.

Build relationships, not just brand awareness

Good partnerships aren't about collecting impressions or appearing on a sponsor board.

They're about creating conversations.

We work with our partners to identify where their expertise can genuinely add value to the NSG community — whether that's contributing to a panel discussion, supporting research, hosting a roundtable, delivering specialist insight or helping explore one of the major challenges facing the sector.

Those conversations naturally create opportunities to build relationships with prospective clients, collaborators and industry leaders.

Demonstrate your expertise

The organisations that stand out in the housing sector are often those that are willing to share their knowledge.

The NSG partnerships provide opportunities to position your people as credible voices within the industry.

That might mean contributing to an expert panel, supporting a training session, providing insight for a report, taking part in a webinar or helping shape discussion around an emerging issue.

It's an opportunity to demonstrate what your organisation knows — rather than simply telling people what you sell.

Be part of the conversations shaping the sector

The NSG programme is built around the issues our members are dealing with right now.

Affordability. Customer experience. Sales performance. Data. Funding. Technology. Marketing. Mortgage availability. Regulation. Shared ownership reform. New models of affordable home ownership.

By partnering with us, organisations can contribute directly to these discussions and help shape the thinking that comes out of them.

For businesses working within housing, that insight can be just as valuable as the exposure itself.

Reach the sector throughout the year

Partnership with the NSG doesn't have to revolve around a single event.

Our programme runs throughout the year, creating opportunities for partners to maintain visibility and engagement across multiple touchpoints.

These can include:

• The NSG National Conference

• Regional Housing Labs

• NSG training and Academy programmes

• Online webinars and roundtables

• Thought leadership and research

• Member communications

• Social and digital content

• Networking and sector events

  
  

This allows partnerships to develop over time rather than disappearing once an event finishes.

Support better outcomes for shared ownership

Ultimately, the NSG is about improving shared ownership and affordable home ownership.

We want to create better informed teams, better customer experiences, stronger collaboration and a more connected sector.

Our partners play an important role in helping us achieve that.

By bringing expertise, ideas, resources and different perspectives into the network, they help us create better conversations and more useful content for the organisations delivering affordable home ownership across the country.

Interested in becoming an NSG partner?

Whether you want to raise your profile within the sector, demonstrate your expertise, develop new relationships or contribute to some of the industry's biggest conversations, there are a number of ways to get involved.

We're always interested in speaking to organisations that share our ambition for the sector and can bring something valuable to the NSG community.

Become more than a sponsor. Become part of the network.

Get in touch with the NSG team at @admin@thensg.co.uk to discuss partnership

and sponsorship opportunities.