sales and marketing for housing professionals
The National Conference Programme 2026
This page outlines the full programme for the National Conference 2026, providing an overview of the day’s sessions, speakers, discussions and networking opportunities. It offers delegates a clear guide to what they can expect throughout the event and the key topics that will be explored.
Registration, Networking and Refreshments
Delegates will have the opportunity to register, collect their event materials and enjoy refreshments. This time also provides an informal opportunity to network, reconnect with industry colleagues and meet fellow attendees ahead of the conference programme.
Welcome Plenary
The conference will officially begin with a welcome plenary. This opening session will introduce the themes and objectives for the day, welcome delegates and set the scene for the discussions, insights and opportunities ahead.
The Executive View: Shared Ownership at a Crossroads
The Executive View: Shared Ownership at a Crossroads will bring together senior leaders to explore the future direction of Shared Ownership. The session will examine the key challenges facing the sector, the opportunities for growth and innovation, and the changes needed to ensure the product continues to meet the needs of customers, providers and the wider housing market.
Networking Break
Delegates can take a short networking break, enjoy refreshments and continue conversations with speakers, exhibitors and fellow attendees before the next conference sessions begin.
Breakout Sessions
Delegates can choose from four focused breakout sessions: AI and Marketing Communications, For-Profit Registered Providers, Shared Ownership Explained, and Changing the Narrative. Each session will offer practical insight, expert discussion and the opportunity to explore a key issue shaping the future of affordable home ownership.
Networking Lunch
Delegates can enjoy a networking lunch, providing time to connect with fellow attendees, speakers and exhibitors while reflecting on the morning’s sessions and discussions.
Rethinking Affordable Home Ownership
Rethinking Affordable Home Ownership will explore new ideas, models and approaches designed to make home ownership more accessible. The session will consider how the sector can respond to changing customer needs, affordability pressures and the evolving housing market.
Lets Hear From The Lenders
Let’s Hear from the Lenders will bring together leading mortgage providers to discuss the current lending landscape for Shared Ownership and affordable home ownership. The session will explore buyer affordability, mortgage availability, market challenges and what lenders need from the sector to support more customers onto the property ladder.
Breakout Sessions
Delegates can choose from three practical breakout sessions: the iPhone Content Workshop, Shared Ownership: Positives and Pitfalls, and Under the Spotlight: Shared Ownership Data. Each session will provide focused insight, practical guidance and the opportunity to explore important topics affecting the sector.
Networking Break
Delegates can enjoy a short networking break, reconnect with fellow attendees and continue conversations from the breakout sessions while refreshments are served.
The Shared Ownership Experience
The Shared Ownership Experience will place the customer journey at the heart of the discussion. The session will explore the realities of buying, living in and progressing through Shared Ownership, highlighting customer experiences, common challenges and opportunities to create a simpler, more transparent and supportive journey.
Closing Keynote
The Closing Keynote will bring the National Conference 2026 to a thought-provoking conclusion. The session will reflect on the key themes and insights from across the day, inspire delegates to consider the opportunities ahead and leave attendees with clear ideas to take back to their organisations.
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Closing Speaker: We will once again be welcoming a surprise guest speaker to close the conference. Our closing speakers in previous years have been highly regarded, this year’s guest promises to provide another fitting finale to the day.
