Housing Lab Basingstoke 2025

Shared Ownership’s Price is Right 

Speaker: Jo Short, Keaze 

Jo Short presented research findings from Keaze’s campaign exploring public perceptions of Shared Ownership. The session revealed significant gaps in awareness, such as misunderstanding of deposit requirements and eligibility criteria. The need to better educate home seekers from the outset of their journey was highlighted, alongside opportunities for the sector to work collaboratively to raise standards of information and engagement.

Key Data Points Discussed: 

- 89.6% had heard of Shared Ownership, but only 54.7% understood deposit structures.